Stanley’s Viral Quencher Made It Famous. Now It’s Trying to Reinvent Itself

Viral fame was step one. Staying relevant is step two.

BY NETTA JENKINS, FOUNDER, OF HIC; LEADERSHIP PERFORMANCE FIRM | AUTHOR OF SUPERCHARGED TEAMS

Most brands spend years trying to create a viral product moment. Few survive what comes after it. Stanley 1913 did. 

While many consumers discovered Stanley through TikTok-fueled Quencher mania,........

© Inc.com