Super El Niño Could Stock Small Retailers for the Wrong Winter. Weak Sales Aren’t the Only Risk

A warmer winter could leave sellers with excess coats and ski gear, forcing markdowns and lost sales.

BY MOSES JEANFRANCOIS, NEWS WRITER @MOSESJEANS

Super El Niño could pose a threat to small businesses that depend on traditional weather patterns.

The climate pattern could affect the winter apparel retailers as parts of the U.S. face a warmer and drier........

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