McDonald’s Made a Strategic Pivot and Introduced a Big New Burger. It’s Paying Off

Two choices made a big impact.

BY MOSES JEANFRANCOIS, NEWS WRITER @MOSESJEANS

McDonald’s recorded a 9% increase in revenue for its first quarter results in a recent earnings call, and analysts are pointing to two factors: a renewed focus on value and the introduction of a massive new burger.

The fast-food restaurant chain launched its Big Arch burger in March of 2026 after months of piloting it around the globe. The 1,020-calorie sandwich has earned significant social media buzz, becoming a viral item for McDonald’s fans. Meanwhile, the chain has continued to promote new value meal bundles and a refreshed value menu. During its first quarter,........

© Inc.com