Wendy’s Is Losing Ground. Its CEO’s Turnaround Plan Borrows From Burger King and McDonald’s

Wendy’s may improve its food and marketing, but its strategy offers founders a warning about relying on competitors’ playbooks during a turnaround.

EXPERT OPINION BY MINDA ZETLIN, AUTHOR OF 'CAREER SELF-CARE: FIND YOUR HAPPINESS, SUCCESS, AND FULFILLMENT AT WORK' @MINDAZETLIN

What should you do when your business is dragging, customers are staying away, and you’re getting beaten by the competition? It’s a moment that calls for bold moves and innovative ideas. Unfortunately, Wendy’s CEO Bob Wright just announced his plans to do the exact opposite. Even if the plan works out for Wendy’s it’s a perfect example of what not to do. Every company founder and every business leader should take note.

Wendy’s has seen its fortunes wane for the past few years, with six........

© Inc.com