Lay’s Potato Chips Now Cost Less Than They Have in 10 Years. Here’s the Lesson for Every Leader

Most companies are raising prices. PepsiCo cut theirs.

EXPERT OPINION BY MINDA ZETLIN, AUTHOR OF 'CAREER SELF-CARE: FIND YOUR HAPPINESS, SUCCESS, AND FULFILLMENT AT WORK' @MINDAZETLIN

PepsiCo announced quarterly earnings on Thursday, and it was good news. The company said earnings had climbed 8.5 percent to $19.44 billion. And profits were up 27 percent, compared to the same quarter last year, at $2.33 billion.

There seems to be just one reason for these very satisfactory results: Price decreases. Most companies keep raising prices because of inflation and now higher fuel costs due to the war in Iran. PepsiCo announced in February that it was lowering prices by as much as 15 percent on some of its........

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