When one potential client dismissed Knotch’s AI product as a ‘toy,’ the founders knew they had to disrupt themselves—before someone else did.

BY MARTY SWANT, FREELANCE WRITER

Illustration: Getty Images

In February, Anda Gansca and Aron Tzimas, co-founders of marketing-tech startup Knotch, were in San Francisco showing off their latest AI tool. A month before, the duo had vibe-coded a prototype that used AI agents within their dashboard to analyze client data and suggest improvements to their content. But as they met with dozens of Silicon Valley marketers, the decade-old startup got a bitter taste of reality: Their red-hot idea wasn’t much different........

© Inc.com