Let Them Pitch Cake: How This Founder Used AI to Build a Thriving Cake Business

Are people ignoring your emails? Daymaker’s William Lindholm has built a business around sending people cake instead.

BY MARIAPAULA GONZALEZ, EDITORIAL INTERN

Daymaker founder William Lindholm. Illustration: Inc; Photo: Daymaker, Getty Images

People ignore cold emails—but they can’t ignore cake. 

For William Lindholm, that simple recipe is turning into a steady business. The 20-year old Norwegian founder is behind Daymaker, a startup that helps companies send pitches as customized cakes instead of emails, with printed screenshots of pitches on top. The approach may........

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