This Startup Wants to Pay Sports Fans for Watching Games. The Bigger Bet Is What Their Attention Is Worth

Wunderfan wants to put a value on consumer behavior.

EXPERT OPINION BY MARC BERMAN, FOUNDER AND EDITOR-IN-CHIEF, PROGRAMMING INSIDER

Michael Testa and Blake Patterson. Illustration: Inc.; Photos: Courtesy Wunderfan; Adobe Stock

Sports fans spend hours watching games, following teams, listening to podcasts, attending events and consuming sports content.........

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