Netflix’s Kids Strategy Reveals What Most Businesses Get Wrong About Their Customer

Netflix is expanding its kids and family business beyond streaming, offering entrepreneurs a lesson in how to think differently about customers, products and growth.

EXPERT OPINION BY MARC BERMAN, FOUNDER AND EDITOR-IN-CHIEF, PROGRAMMING INSIDER

Illustration: Inc.; Photos: Courtesy Netflix

When people think of Netflix, kids programming may not be the first thing that comes to mind. The streaming service is better known for adult dramas, true crime, comedy and provocative programming. Those categories helped put Netflix on the map. But they were only the beginning – and that offers a lesson for businesses about thinking beyond what........

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