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At 53, Judy Sheindlin Started ‘Judge Judy.’ She Built It Into a $580 Million Brand

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03.09.2026

At 53, Judy Sheindlin Started ‘Judge Judy.’ She Built It Into a $580 Million Brand

30 years later, the daytime TV star’s still-growing empire offers lessons for entrepreneurs.

EXPERT OPINION BY MARC BERMAN, FOUNDER AND EDITOR-IN-CHIEF, PROGRAMMING INSIDER

Judge Judy. Illustration: Inc; Photo: Adobe Stock, Getty Images

For 30 years, Judy Sheindlin has done something few television personalities ever accomplish: She turned herself into the........

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