The Hidden $10 Million Mistake Most Fast-Growing Startups Make After Hiring Sales Reps

Ramping is the single biggest variable in how quickly your sales team starts bringing in revenue.

BY LOU SHIPLEY, SENIOR LECTURER, HARVARD BUSINESS SCHOOL

Speed is the name of the game in Go-To-Market. 

Once you find product-market fit, it’s a race to expand and scale faster than your competitors. Go-to-market leaders get handed a herculean assignment: hire 20, 50, sometimes 100-plus new account executives in a single year, and, more........

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