Databricks is Putting Its Name on Cal’s Football Field. The $22.8 Million Bet Is Much Bigger Than College Sports.

The AI data platform startup’s first college athletics sponsorship puts its brand on national television, and brings it back to the university where it started.

BY LIYANA ILLYAS, EDITORIAL INTERN

California Memorial Stadium. Photo: Adobe Stock

Databricks is making a multimillion-dollar bet that college football can help make its name as recognizable as its technology.

The San Francisco data and AI company has struck a naming-rights deal with the University of California, Berkeley, that........

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