The Companies Getting Returns From AI Aren’t Picking Better Models. They’re Asking These 3 Smart Questions First

PwC asked thousands of CEOs if AI is making them money. The results suggest that the tech itself is not the biggest variable.

EXPERT OPINION BY KOLAWOLE ADEBAYO

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The consulting firm PwC asked 4,454 CEOs across 95 countries a blunt question this year: Is AI actually making you money? More than half—56 percent—said it had delivered neither revenue gains nor cost savings. Only 12 percent reported both. These are not companies short on budget or talent. They bought the tools,........

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