A Frozen-Pizza Icon Has Been Shelved, Ending a 60-Year Run
A Frozen-Pizza Icon Has Been Shelved, Ending a 60-Year Run
Celeste was once a staple in freezers nationwide. Now Conagra is ending the brand as it focuses on faster-growing, more profitable businesses, including Slim Jim and Healthy Choice.
BY KEVIN HAYNES, NEWS WRITER
After nearly 60 years, Mama Celeste has made her last frozen pizza.
Conagra Brands is retiring a pioneering staple of American freezers, ending a run that began in 1962 when “Mama” Celeste Lizio and her husband, Anthony,........
