Community Is More Valuable Than Ever. Most Companies Are Building It the Wrong Way

People aren’t just buying products anymore. They’re looking for connection, familiarity, and a reason to keep coming back.

EXPERT OPINION BY KAMYA MARWAH, MARKETING EXPERT

For the last few years, we’ve been told that the future is online. Work online, network online, build a personal brand online, build a community online. And honestly, I think we’re getting a little tired of it.

I’ve noticed myself craving physical spaces more and more lately—coffee shops, events, clubs, co-working spaces, anywhere where people are simply there. I noticed it........

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