A New CMO Quit After 6 Hours. His Resignation Reveals What Modern Marketing Demands

Air turned Eric Toda’s arrival into a campaign that challenges executives to stop talking about authenticity and start practicing it.

EXPERT OPINION BY KAMYA MARWAH, MARKETING EXPERT

Eric Toda in New York City. Photo: Getty Images

For years, being a good CMO meant knowing how to control a brand. You were responsible for the strategy, the messaging, the campaigns and, perhaps most importantly, making sure everything the company........

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