Sydney Sweeney’s Ad Controversy Just Showed Founders the Real Cost of Renting Fame

Big names bring big attention. They can bring baggage, too.

Sydney Sweeney. Photo: Courtesy Novig

Sydney Sweeney’s ad for Novig, a sports prediction market, launched Sept. 9 with the actress posing behind strategically placed sports equipment and a two-word tagline: “Just Sports.”  

The announcement carried a detail most of the........

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