Taylor Swift, Nostalgia, and Screen Fatigue Drove More Than $1 Billion in Vinyl Sales Last Year

Taylor Swift’s savvy marketing is fueling the boom in vinyl. But so are other factors every business leader needs to keep an eye on. 

EXPERT OPINION BY JESSICA STILLMAN, CONTRIBUTOR, INC.COM @ENTRYLEVELREBEL

Taylor Swift. Photos: Getty Images; Courtesy Taylor Swift

In the 1990s, I thought my dad was hopelessly old fashioned for sticking with his beloved vinyl collection. His much played records hissed and popped during his evening Bob Dylan listening sessions. My shiny CDs........

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