McDonald’s Spent Years Pushing Kiosks. Now It Wants More Humans in the Lobby

The future of fast food may need fewer screens and more smiles.

BY JENNIFER KNOWLES, FREELANCE WRITER

McDonald’s spent years steering customers toward kiosks, apps, and digital ordering. On September 23, it laid out its growth plan for investors. Now the focus is retraining more than two million workers worldwide on something a screen can’t deliver: hospitality. 

The program, called Make It Golden, launches........

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