The TikTok Shop Strategy That Helped LaLa Milan Build Income Beyond Brand Deals

Brand deals paid her. TikTok Shop changed the equation.

LaLa Milan. Illustration: Inc.; Photos: Courtesy subject; Adobe Stock

LaLa Milan has 3.4 million followers on TikTok and 3.7 million on Instagram. For a decade that audience turned into money the way it does for almost everyone: a brand decides you are a fit, sets the rate, and approves the post. Then the........

© Inc.com