Full-Service Agencies Can Slow a Growing Consumer Brand. These 4 Problems Explain Why

The same agency structure that delivers polished campaigns can also create delays, extra layers, and creative compromises.

EXPERT OPINION BY JAMES F. RICHARDSON, PHD, FOUNDER, PREMIUM GROWTH SOLUTIONS

Illustration: Getty Images

After CPG brands clear roughly $50M in annual sales, many generate enough gross profit each year to fund some form of consumer marketing, even in a pure retail business.

This is also when you, the founder, get easily sucked into the world of full-service promotional agencies. Why? Well, an agency offering everything from social media........

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