This Company Uses 10 Digits to Create a Culture for Everyone

At Somos, everyone is responsible for maintaining the company’s culture. Thanks to that accountability, the business has grown.

BY INC. CUSTOM STUDIO

Gina Perini, CEO, Somos

Most people take their phone numbers for granted, but those 10 digits are central to the mission of one company and its 250 employees. 

“Our mission is to restore trust in the world’s communications,” says Gina Perini, CEO of Somos, a technology company that helps telecommunications providers, financial institutions, and enterprises verify identities, prevent fraud, and improve digital communications. “That’s the problem we’re trying to solve.” 

That mission began in 2012, when Perini, then a corporate lawyer, was presented with an opportunity to modernize a decades-old system for administering toll-free phone numbers. She........

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