How Founders Can Use Storytelling to Build Trust and Scale Their Business

At Inc. Founders House, three business leaders explored how entrepreneurs who share relatable experiences can tap into loyal customers and sustainable growth.

BY INC. CUSTOM STUDIO

At Inc. Founders House during SXSW weekend, SolComms hosted an all-star panel on the art of storytelling, featuring (L-R) Kim Vaccarella, founder and CEO of Bogg; Bruno Solari, founder of SolComms; and Nadya Okamoto, co-founder of August.

Every founder has a story, and how they share it could make all the difference in shaping their company.

This topic came into focus at this year’s Inc. Founders House event at SXSW. During the panel “The Art of Founder Storytelling,” moderator Shibani Joshi of Inc. Custom Studio sat down with Bruno Solari, the founder of PR agency SolComms; Kim Vaccarella, the founder and CEO of Bogg Bag; and Nadya Okamoto, the co-founder of the menstrual care brand August, to unpack how entrepreneurs can use personal narratives to earn consumer trust and business growth.

Founder storytelling can help build that trust—but it has to be authentic, relatable, and capable of evolution as the business expands, according to the Inc. Founders House panelists.

Turning an individual story into a shared experience

Okamoto, who built August alongside a massive social following, emphasized that her early storytelling worked because it made people see........

© Inc.com