Breaking Into a Legacy Industry Is Hard. Here’s the Playbook That’s Working

The instinct for most founders entering a traditional market is to go after the largest opportunity and build toward it. That is usually the wrong starting point.

BY HILLARY REMY, FREELANCE WRITER

The legal industry has resisted disruption longer than almost any other. Its gatekeeping mechanisms are not just cultural: they are structural. Relationships built over decades, referral networks that run through a small circle of trusted colleagues, and a deeply held belief that judgment cannot be systematized. For an outsider trying to compete, the message has always been clear. Come........

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