LIV Golf Spent Billions on Star Players. Its Bankruptcy Holds a Lesson for Founders

Great hires need more than great salaries.

EXPERT OPINION BY HEATHER WILDE RENZE @HEATHRIEL

Jon Rahm of Legion XIII gets ready to putt on the 12th green during day four of LIV Golf Indianapolis at The Club at Chatham Hills on August 23, 2026. Photo: Getty Images

LIV Golf recruited some of the biggest names in professional golf. Then it filed for bankruptcy. 

For founders who believe the........

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