Spirit Airlines Proved Price Alone Is Not a Strategy

Price brought the customers, but it couldn’t make them stay.

BY HEATHER ASIYANBI, FREELANCE WRITER

At 3 a.m. on May 2, 2026, Spirit Airlines shut down after 34 years in the sky. The budget carrier filed for bankruptcy twice in the last two years and went looking for a $500 million federal bailout that never happened. Ultimately, it grounded 130 aircraft and put 17,000 people out of........

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