France Is Kicking Kids Off Social Media. Brands Have a Bigger Problem Than Losing Reach

Teenagers will still shape fashion and beauty, but brands may have to understand their influence without tracking every trend in real time.

EXPERT OPINION BY EMILY CODY, BRAND CONSULTANT

France is about to make it much harder for brands to reach some of their youngest consumers.

In July, French lawmakers passed a law banning children under 15 from social media, with new accounts blocked........

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