As AI Fills the Internet With Content, Founders Are Becoming a Brand’s Edge

The old playbook of pouring money into Meta and Google is losing effectiveness. Here’s what’s taking its place.

EXPERT OPINION BY EMILY CODY, BRAND CONSULTANT

For years, the startup growth playbook was fairly straightforward: raise money, pour some of it into Meta and Google, obsess over customer acquisition costs, rinse and repeat.

Now, that formula is getting harder to rely on.

Paid acquisition is more expensive, social........

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