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The 51 Percent Rule: They Lost Their Jobs and Googled: ‘What to Make With Goat Milk.’ Now They Run a $60 Million Soap Empire

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08.04.2026

The 51 Percent Rule: They Lost Their Jobs and Googled: ‘What to Make With Goat Milk.’ Now They Run a $60 Million Soap Empire

The founders of Beekman 1802 went eight years without drawing a salary or taking much investment. Their 51 percent rule is something all co-founders should consider.

EXPERT OPINION BY DANIEL ROBBINS, CEO AND FOUNDER OF IBH MEDIA AND HOST OF FOUNDER'S STORY

Dr. Brent Ridge........

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