Apple Just Built a 600-Seat Music Venue in a Major City. Its Strategy Isn’t About Selling Tickets

To compete with Spotify, Apple is opening a state-of-the-art music hall, complete with the ability to record artists with Spatial Audio.

Photo: Courtesy Apple

Apple Music offers approximately 100 million listeners a catalog of more than 100 million tracks. Spotify crossed 300 million paying subscribers in the June quarter with a very similar library, because the same major labels license to both. Apple Music costs $11.99 a month in the U.S. after a July price hike the company blamed on rising licensing costs, while Spotify costs $12.99 a month.

Neither service can outdo the other on the music they offer, so both have spent the past few years expanding into everything around them. Spotify has put its money into podcasts, audiobooks, and an AI-powered DJ........

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