NBA Champ Jayson Tatum Says the Old Athlete Endorsement Model Is Dead. Here’s What’s Replacing It

Consumers can smell a fake endorsement from a mile away.

BY CHRISTOPHER CASON, JOURNALIST & CREATIVE STRATEGIST COVERING SPORTS, BUSINESS, AND LEADERSHIP

Jayson Tatum. Photo: Getty Images

There was a time when an athlete endorsement would equal a bump in brand sales. A company would sign the athlete, put them in a........

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