A Marketing CMO Asked 1 Question That Made Buyers Open Her Emails

As generic content floods the internet, the businesses that stand out will do the human thinking first.

EXPERT OPINION BY CHRISTINE SLOCUMB, ENTREPRENEUR AND ADVISOR

In 2023, before the launch of ChatGPT, I wrote a section of my marketing book advising marketers, especially B2B marketers, from blasting out safe, vanilla content. Now in 2026, AI has vastly increased the amount of content that means absolutely nothing and captures zero customer hearts. 

According to a 2025 Ahrefs study of 900,000 web pages, 74 percent of newly published pages........

© Inc.com