Yelp’s First Product Was a Flop. Then Users Found 1 Hidden Link That Changed Everything

When Yelp’s original email referral service failed, its founders noticed users flocking to a hidden review feature. That observation changed the company forever.

BY CHRIS STOKEL-WALKER

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More than 20 years ago, Jeremy Stoppelman was down for the count with a nasty flu. He had just moved to San Francisco and was looking online for a physician he could trust. Though there were many names and addresses of local doctors on the web, there was no additional context. Stoppelman........

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