Jeff Bezos Repeated These 2 Words for 30 Years. They Built Amazon

A simple mantra became Amazon’s operating system.

EXPERT OPINION BY CARMINE GALLO, HARVARD INSTRUCTOR, KEYNOTE SPEAKER, AUTHOR, ‘THE BEZOS BLUEPRINT’ @CARMINEGALLO

Jeff Bezos. Photo: Getty Images

Jeff Bezos has repeated the same mantra for three decades: two words he credits with Amazon’s........

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