Why Smart Companies Are Adding TikTok to Their Hiring Playbook

How forward-thinking employers are turning everyday workplace moments into powerful recruitment tools.

BY BRUCE CRUMLEY @BRUCEC_INC

Illustration: Inc; Photo: Adobe Stock

Businesses have been swift to harness the messaging powers of social media platforms, often either partnering with influencers to do so or recruiting their own employees to act as company ambassadors. The next big development in that trend may be shifting from brand and product communication on networks like Facebook and Instagram, to using TikTok videos as a potentially potent recruitment tool.Countless businesses have already expanded their online messaging from older platforms like X and Facebook to fast-growing alternatives including YouTube and Instagram. But for recruitment purposes, many employers have continued relying on more traditional sites like LinkedIn and Indeed, and more timidly........

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