This Study Says AI Isn’t Killing Jobs—It’s Helping Small Businesses Grow

An analysis by Gusto found small businesses using AI got more productive and hired more people.

BY BRUCE CRUMLEY @BRUCEC_INC

A new data study of small businesses reveals entrepreneurs are already getting productivity and job creation benefits through early adoption of artificial intelligence tools. However, that extra output has been smaller than promised in the hype from companies selling the tech. Meanwhile, the ongoing employment lift has tended to favor older people over younger recruits already struggling to get entry-level work.

Those findings came from data analysis of over 7,7000 entrepreneurs tracked between January 2023 and last November by payroll and employee management service........

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