How This Private Equity Firm Helped MadeGood Become a Unicorn

Under Prelude Growth Partners’ ownership, the health-conscious snack brand MadeGood grew net sales by 2.5x in four years.

BY BRIAN CONTRERAS, STAFF WRITER @_B_CONTRERAS_

Illustration: Inc; Photo: Getty Images, Riverside Natural Foods

Private equity is in a weird spot these days, with a host of unsold portfolio companies—over 33,500 of them as of this summer—slowing down the profitability flywheel that keeps the whole system liquid. One estimate suggests that it could take nearly a decade to clear the backlog.

The consumer brands-focused PE firm Prelude Growth Partners, however, is bucking that trend. Prelude has already secured three exits this year, co-founder and managing partner Neda........

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