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With 7 Short Words, the CEO of United Airlines Just Taught a Brilliant Lesson in Leadership

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22.03.2026

With 7 Short Words, the CEO of United Airlines Just Taught a Brilliant Lesson in Leadership

Promise only works if it’s credible.

EXPERT OPINION BY BILL MURPHY JR., FOUNDER OF UNDERSTANDABLY AND CONTRIBUTING EDITOR, INC. @BILLMURPHYJR

Scott Kirby, CEO of United Airlines. Photo: Getty Images

One advantage of writing about airlines and business for a long time is perspective.

I’ve been........

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