Apple Just Announced a New CEO. These 7 Words (and 1 Photo) Mattered Most

If you’re Apple, you don’t improvise the sequel.

EXPERT OPINION BY BILL MURPHY JR., FOUNDER OF UNDERSTANDABLY AND CONTRIBUTING EDITOR, INC. @BILLMURPHYJR

The Apple logo at the Apple Store on 5th Avenue in Manhattan. Photo: Sven Hoppe/Picture Alliance via Getty Images

Apple has a new CEO or at least, it will, once the transition happens a little over four months from now. Here’s how Apple announced it:

CUPERTINO, CALIFORNIA Apple announced that Tim Cook will become executive chairman of Apple’s board of directors and John Ternus, senior vice president of Hardware Engineering, will become Apple’s next chief executive officer effective on September 1, 2026. The transition, which was approved unanimously by the Board of Directors, follows a thoughtful, long-term succession planning process.

CUPERTINO, CALIFORNIA Apple........

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