After 23 Months of Changes, Southwest Airlines Just Got Some Very Good News

But is it a moment, or a trend?

EXPERT OPINION BY BILL MURPHY JR., FOUNDER OF UNDERSTANDABLY AND CONTRIBUTING EDITOR, INC. @BILLMURPHYJR

They say a rising tide lifts all boats. Not to mix transportation metaphors, but it turns out something similar might apply to airlines. 

On May 6, J.D. Power released its 2026 North America Airline Satisfaction Study, and two things jumped........

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