Why Your Sustainability Strategy Isn’t Working and What to Do Instead

You don’t have a sustainability problem. You have a people problem.

EXPERT OPINION BY BENJAMIN LAKER, PROFESSOR, HENLEY BUSINESS SCHOOL, UNIVERSITY OF READING @DRBENLAKER

Illustration: Getty Images

Most founders think sustainability is a strategy decision. It’s not. It’s a hiring, incentive, and behavior problem. 

That’s why so many small businesses struggle to turn good intentions into meaningful change. The plan exists. The ambition is there,........

© Inc.com