Dhar Mann Has a Message for Brands: Stop Treating Creators Like Ads

The creator economy just rewrote the marketing playbook.

EXPERT OPINION BY ASH KUMRA

Dhar Mann. Photo: Ian Spanier

Digital marketing is undergoing a massive shift. Top internet personalities are no longer just making videos in their bedrooms. They are building diversified businesses that look exactly like old media empires. Consider Dhar Mann Studios, a company operating a 125,000 square foot production........

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