Before You Blame AI for Bad Marketing Copy, Answer These 3 Questions About Your Brand

The strongest AI prompts start with clearer answers about your customer, category, and competitive edge.

EXPERT OPINION BY AMY ZWAGERMAN, BRAND AND AI STRATEGIST

Illustration: Adobe Stock

The fastest way to find out how clearly a founder understands their own brand is to look at what their AI writes.

Not whether they use it. Everyone’s using it. I mean what comes back. Over the past year I’ve watched the same sequence play out with client after client: they turn to AI to help them write an........

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