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Novak Djokovic’s Next Big Move Isn’t on the Court—It’s on Wall Street

25 0
28.06.2026

Novak Djokovic’s Next Big Move Isn’t on the Court—It’s on Wall Street

The tennis legend is taking his first step into private equity.

BY AMAYA NICHOLE, NEWS WRITER

Novak Djokovic during the Australian Open in Melbourne. Photo: Getty Images

As General Atlantic deepens its push into sports investing, the firm has brought on an iconic name.

Grand Slam champion Novak Djokovic has joined the business as a global strategic advisor. In his role, he’ll........

© Inc.com