Amazon Is Dismantling the Podcast World. Here’s Why the Kelce Brothers Are Its Radical New Future

After dismantling Wondery and rebuilding from the ground up, Amazon is using the brothers’ massive fanbase to show that podcast loyalty can be converted into a commerce empire.

BY AMAYA NICHOLE, NEWS WRITER

Jason and Travis Kelce. Photo: Getty Images

When Amazon acquired Wondery for $300 million, the assumption was that it wanted a podcast company. What the tech giant actually wanted was something far more ambitious.

In........

© Inc.com