A Former LinkedIn Employee Reveals the #1 Profile Mistake Killing Your Reach

Publishing sharp content won’t convert if your profile tells a completely different story. Here is how to fix the mismatch.

EXPERT OPINION BY ALICIA TELTZ, FOUNDER, THE HYPE DEPARTMENT

When I worked at LinkedIn, I reviewed hundreds of profiles. One mistake kept appearing: someone would publish sharp, useful posts about a subject, but their profile told a completely different story.

A founder would write about helping retailers grow, while their headline still........

© Inc.com