Why PepsiCo Is Betting on Fiber as the ‘Next Protein’
Consumers are starting to add more fiber to their diets, especially amid wider GLP-1 adoption.
BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON
Photos: Wikimedia Commons
America has been bulking up. Companies have been adding protein to nearly everything on the menu and the shelf. Over the past few months, grams of the macronutrient have been packed into cans of soda, cups of iced coffee, bowls of salad, pints of ice cream, bars of chocolate, packages of instant noodles, and even bagels. But all of the restaurant chains and packaged food brands betting on this muscle-building and immune-supporting ingredient may be behind the curve when it comes to consumer........
