The Marketing Stunt That Helped Chipotle Score Its Best Sales Day Ever

How the chain got a record-level of customers in the door, ordering bowls and burritos, last month.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Last month, Chipotle scored its single-best sales day ever. The fast-casual chain, which has grown to more than 4,000 restaurants across the globe, turned a typical Thursday into a record-breaking event, and it did so by leaning into the culture of the moment.

In mid-June, that was the World Cup. To capitalize on the fervor surrounding the tournament, Chipotle ran a single-day promotion. If a customer walked in wearing a football jersey, they earned a buy-on-get-one-free meal deal. 

Fans not only showed up in droves, but they went to creative lengths to earn........

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