The Best U.S. Open Marketing Isn’t in a Luxury Suite. It’s Free Sunscreen and Phone Chargers

The brands cutting through the tournament’s marketing noise are offering fans something they can actually use.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Photos: Courtesy companies

The top tennis players in the world are converging on New York City for the U.S. Open, the final Grand Slam of the year. The first round starts this Sunday, and main draw matches continue over the next two weeks. More than 1.1 million fans headed out to Queens to attend last year, a record level that the United States Tennis Association said marked a 9 percent increase over 2024. Even more watched from home or followed the action on social media. For the men’s and women’s........

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