Pelican Wants to Be the Next Stanley: A Tale of a Turnaround Artist CEO, Private Equity Money, and How Cult Brands Go Mainstream 

CEO JC Curleigh thinks he’s found the ticket to serving the $250 billion creator economy. And it costs less than $50.

BY ALI DONALDSON, STAFF REPORTER @ALICDONALDSON

Photos: courtesy of Pelican

For nearly half a century, Pelican has been an if-you-know-you-know brand. Photographers know. Production crews know. Makeup artists know. They have all used the company’s ultra-sturdy,........

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